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Traceable / Legal & Policy /

Privacy Policy

Effective date:
September 27, 2023

Traceable Inc. (“Traceable,” “we,” “us,” or “our”) has prepared this Privacy Policy to explain what Personal Data (defined below) we collect, how we may collect, use, retain or disclose your personal information in connection with your use of the Traceable websites (the “Site”), the Traceable software, and any Traceable products or services that reference or otherwise incorporate this Privacy Policy (the “Product”) as well as your attendance at, or participation in, Traceable events (collectively the “Services”).

This Privacy Policy explains what Personal Data (defined below) we collect, how we use and share that data, and your choices concerning our data practices. This Privacy Policy is incorporated into and forms part of our http://traceable2024.wpengine.com/terms-of-service.

Before using the Services or submitting any Personal Data to Traceable, please review this Privacy Policy carefully and contact us if you have any questions. By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Site or otherwise use the Services.

1. PERSONAL DATA WE COLLECT

We collect information that alone or in combination with other information in our possession could be used to identify you (“Personal Data”) as follows:

Personal Data You Provide:  Most of the Personal Data we collect or maintain about you is provided directly by you to us. For example, we receive and store personal information you voluntarily enter on our Services or otherwise provide to us (e.g., when you register for and use the Services, when you make payments to us, or submit requests for support to us or when you have a direct communication with us).

Personal Data we collect directly from you includes:

  • Identifiers (such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name or other similar identifiers);
  • Commercial and payment information (such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, credit card numbers (collected by our payment processors), financial account information, and other payment details);
  • Audio/visual information;
  • Professional, educational or employment related information; and
  • Any other personal information that you elect to communicate to us directly during your communications with us or use of the Services.

When you are asked to provide Personal Data, you may decline. As further described below, in certain cases, you may use web browser or operating system controls to prevent certain types of automatic data collection. However, if you choose not to provide or allow personal information that is necessary for certain services or features, those services or features may not be available or fully functional.

If you choose to provide us with Personal Data about another person, you shall ensure that you have obtained the consent of that person to share their information with us.

Social Media Data: We have pages on social media sites like Instagram, Facebook, Medium, Twitter, and LinkedIn (“Social Media Pages”). When you interact with our Social Media Pages, we will collect Personal Data that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.

Internet Activity Data: When you visit, use, and interact with the Service, we may receive certain information about your visit, use, or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g., google.com, yahoo.com, etc.), and which browsers people use to access the Service (e.g., Chrome, Firefox, Microsoft Internet Explorer, etc.), broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems:

  • Log Data: Information that your browser automatically sends whenever you visit the Site or Services. Log Data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the Site.
  • Cookies Data: Please see the “Cookies” section below to learn more about how we use cookies.
  • Device Data: Includes name of the device, operating system, and browser you are using. Information collected may depend on the type of device you use and its settings.
  • Usage Data: We collect information about how you use our Service, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency, and duration of your activities.
  • Location Data: We derive a rough estimate of your location from your IP address.
  • Email Open/Click Data: We use pixels in our email campaigns that allow us to collect your email and IP address as well as the date and time you open an email or click on any links in the email.

Personal Data We Process on Behalf of Our Business Customers: In order to provide the Service, subject to your enterprise customer agreement with Traceable. Traceable uses the Product installed on your systems to collect information on the operation and status of your application and system infrastructure and analyzes that information to detect active or potential security threats and possible performance issues. Through those connections, we may receive Personal Data about employees and customers of our business customers that such business customers make available to us, such as names, emails, phone numbers, billing details, product information, order information and other personally identifiable information as may be a part of API request and response of the business customer information system and is not explicitly redacted by the business customer. We process that information pursuant to our enterprise customer agreements with our business customers. We have no direct relationship with the individuals whose Personal Data we process on behalf of our business customers. If you are such an individual and would no longer like your data to be used by one of our business customers that use our Service or you would like to access, correct, or request deletion of your data, please contact the business customer that you interact with directly.

Personal Data from Third-Party Sources. In certain cases, the Personal Data we obtain is from third party sources, including:

  • Data brokers. Data brokers and aggregators from which we obtain personal information to supplement the data we collect.
  • Third party partners. Third party applications and services, including those you choose to connect with or interact with through our services.
  • Co-branding/marketing partners. Partners with which we offer co-branded services or engage in joint marketing activities.
  • Service providers. Third parties that collect or provide personal information in connection with work they do on our behalf, for example companies that determine your device’s location based on its IP address.
  • Publicly available sources. Public sources of personal information such as open government databases.

Cookies: We use cookies to operate and administer our Site, gather usage data on our Site, and improve your experience on it. A “cookie” is a piece of information sent to your browser by a website you visit. Cookies can be stored on your computer for different periods of time. Some cookies expire after a certain amount of time, or upon logging out (session cookies), others survive after your browser is closed until a defined expiration date set in the cookie (as determined by the third party placing it), and help recognize your computer when you open your browser and browse the Internet again (persistent cookies). For more details on cookies please visit All About Cookies.

On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see here for guidance on how to modify your web browser’s settings on the most popular browsers.

Please note that if you limit the ability of websites to set cookies, you may be unable to access certain parts of the Site and you may not be able to benefit from the full functionality of the Site.

Advertising networks may use cookies to collect Personal Data. Most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit the Network Advertising Initiative’s online resources at http://www.networkadvertising.org and follow the opt-out instructions there.

If you access the Site on your mobile device, you may not be able to control tracking technologies through the settings.

Analytics: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Site. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/.

Online Tracking and Do Not Track Signals: We and our third party service providers, including Facebook, may use cookies, pixels, or other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the Site and use that information to send targeted advertisements. Our Site currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.

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